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What It Takes To Grow Employment In America

Check out our feature in The Huffington Post "What It Takes To Grow Employment In America, From Small-Business Decisions To The National Jobs Report"

To those around him, Rhys Powell had everything figured out by the time he was 25. In seven years in America, Powell had earned a degree in computer science from M.I.T. and had landed a high-paying corporate job to start his career. His path to success was all but mapped out. So when Powell decided to leave his job in 2005 and start a business selling healthy lunches to New York City schools, which he named Red Rabbit, his friends and family were predictably shocked.

To those around him, Rhys Powell had everything figured out by the time he was 25. In seven years in America, Powell had earned a degree in computer science from M.I.T. and had landed a high-paying corporate job to start his career. His path to success was all but mapped out. So when Powell decided to leave his job in 2005 and start a business selling healthy lunches to New York City schools, which he named Red Rabbit, his friends and family were predictably shocked. Read on to learn more about why Rhys Powell started Red Rabbit and how he creates new jobs in his community.

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Rhys Powell Speaks at B Inspired, Portland

Is an entrepreneur’s success measured only by a company’s profits? Rhys Powell, founder of Red Rabbit, tells how he found super-happiness in a new definition of success. Watch the inspiring speech here.

Rhys Powell says memories of growing up in the Bahamas inspired him to quit his equity-trading job and launch his healthy-school-lunch venture, Red Rabbit, in 2005. There, every fruit and vegetable was picked ripe to be eaten immediately. Since 2005 Rhys has grown the company from just a few neighborhood schools to more than 150 throughout New York City. Rhys is a 2013 Crains 40 under 40, a recipient of the Goldman Sachs 10,000 Small Business Awards and MIT graduate with a degree in Computer Science.

Is an entrepreneur’s success measured only by a company’s profits? Rhys Powell, founder of Red Rabbit, tells how he found super-happiness in a new definition of success. Watch the inspiring speech here.

Rhys Powell says memories of growing up in the Bahamas inspired him to quit his equity-trading job and launch his healthy-school-lunch venture, Red Rabbit, in 2005. There, every fruit and vegetable was picked ripe to be eaten immediately. Since 2005 Rhys has grown the company from just a few neighborhood schools to more than 150 throughout New York City. Rhys is a 2013 Crains 40 under 40, a recipient of the Goldman Sachs 10,000 Small Business Awards and MIT graduate with a degree in Computer Science.

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Interview with Rhys W. Powell, Red Rabbit

Rhys W. Powell is the President & Founder of  Red Rabbit, a New York City-based company that works with over 150 public, charter and independent schools as well as Head Start programs to serve more than 25,000 meals and snacks every day.

Rhys W. Powell is the President & Founder of Red Rabbit, a New York City-based company that works with over 150 public, charter and independent schools as well as Head Start programs to serve more than 25,000 meals and snacks every day. This regionally sourced and competitively priced food is delivered from its kitchens in New York City to school children throughout the Greater New York area. It also has an active educational program. Before founding Red Rabbit, Powell studied computer science and engineering at MIT and worked as an equity trader for a privately held financial services firm, Carlin Financial Group.

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A super simple way to get kids to eat their veggies

Rebecca Gildiner, the director of the education program for Red Rabbit, an organization that provides healthy school meals for kids in New York City, told CBS News, "It's empowering for kids to be part of meal preparation by growing their own food or by chopping vegetables and learning to cook."

Parents, schools and public health officials have been struggling for years to get kids to eat more fruits and vegetables at lunch. Now a new study may have found a simple way to make a big difference.

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Red Rabbit is the Manhattan Small Business of the Year

If Rhys Powell gets his way, every student in America will be eating freshly prepared, nutritious meals and snacks - and his company, Harlem-based Red Rabbit, will be doing a lot of the serving.

If Rhys Powell gets his way, every student in America will be eating freshly prepared, nutritious meals and snacks - and his company, Harlem-based Red Rabbit, will be doing a lot of the serving.

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2013 - Crain's 40 Under 40 List

2013 - Crain's 40 Under 40 List

Rhys W. Powell was recognized as one of Crain's 40 Under 40 list for 2013. The list is of 40 people who have achieved success in business before turning 40 years old. "Bad, processed school food is a systemic problem that will probably be changed on a larger scale by a company much bigger than ours," Rhys explains. 

2013 - Crain's 40 Under 40 List

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Red Rabbit: Where Education, Healthy Food, and Social Entrepreneurship Meet

Red Rabbit: Where Education, Healthy Food, and Social Entrepreneurship Meet

[One] of New York’s (and the country’s) most innovative small businesses is Red Rabbit, which provides healthy meals, made from scratch, with regionally sourced produce, to the City’s schools. Mr. Powell advises potential entrepreneurs “Entrepreneurship is not a project, it’s a career. I would approach it with the mindset that you’ll have no choice but to be successful."

[One] of New York’s (and the country’s) most innovative small businesses is Red Rabbit, which provides healthy meals, made from scratch, with regionally sourced produce, to the City’s schools. Mr. Powell advises potential entrepreneurs “Entrepreneurship is not a project, it’s a career. I would approach it with the mindset that you’ll have no choice but to be successful." 

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Rhys W. Powell: Educating children with good nutrition

Rhys W. Powell: Educating children with good nutrition

For Rhys W. Powell, Red Rabbit CEO, the school year means preparing healthy school meals for students in the New York metro area. “I left finance because I really felt that I wasn’t helping people,” Powell said.Read more...

Rhys W. Powell: Educating children with good nutrition

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Red Rabbit Makes Big Leap

Red Rabbit Makes Big Leap

Harlem-based Red Rabbit, which delivers nutritious meals made from scratch and from mostly local ingredients, is opening a second kitchen, in Brownsville, Brooklyn, "We started in 2005, before these issues were on the forefront of everyone's mind," said Rhys Powell, founder and president of Red Rabbit,” Read more...

Red Rabbit Makes Big Leap

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Red Rabbit Partners with Rosie's Theater Kids to Provide Healthy Lunches and Nutrition Education Classes for Their Summer Camp Kids

With a special grant provided by the Palette Fund, RTKids is now able to offer their participants great-tasting and nutritious meals 5 days a week. "We are thrilled that the Palette Fund has joined forces with us to bring Red Rabbit lunches to feed our students every day," stated Lori Klinger, Artistic and Executive Director at Rosie's Theater Kids," Read more...

With a special grant provided by the Palette Fund, RTKids is now able to offer their participants great-tasting and nutritious meals 5 days a week. "We are thrilled that the Palette Fund has joined forces with us to bring Red Rabbit lunches to feed our students every day," stated Lori Klinger, Artistic and Executive Director at Rosie's Theater Kids," See press release.

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